What is Big Data?

Data comes in a two main types, structured and unstructured. Unstructured data comes in the form of emails, text documents, transaction processes, social media and video and audio files; whereas structured data generally consists of standard numerical data. The term “Big Data” refers to the now frequent availability and recent exponential growth of both of these data types.

High frequency digital data cannot be handled by typical management systems: its sets are too large and complex to be managed with standard tools. The increased volume of data held by many organisations can create challenges in access, data loading, backup, data extraction and analysis.

Of course, Big Data can vastly benefit many organisations. Once interrogated, it can provide powerful insights into the workings of an organisation.

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