What is Geolocation?

Geolocation refers to the process of identifying the geographical location of an individual or device by means of digital information processed via an internet connection. Computer Geolocation can be performed by associating a geographic location with an IP or MAC address as well as GPS coordinates. Devices such as radar, mobile phones or internet connected terminals can also be used to locate human users or the exact location of a computer or networking device.

Geospatial technologies can be adopted by organisations to re-examine areas concerning the customer/retailer relationship and customer engagement. Understanding your client base can affect large areas of your business in both the short and long term, helping to achieve financial objectives. An advantage of location-based systems is that you can target your customers directly based on their individual needs and location, conveying a level of promotion and attracting them to your business.

Geographic information can also be used to deliver efficiencies in public services through reorganisation and detection of patterns in crime, the health service or public transportation.

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